How Businesses Use Instagram Stories – 30 Case Studies (Infographic)

Finding the right marketing opportunity is the dream of every company. In these modern times, where almost half of the world’s population is connected to the internet, brands turn to social networks to advertise their products.

It was 2016 when the photo and video-sharing social networking service Instagram released a feature that caught the eye of marketers. With 400 million Instagram Stories users on a daily basis, it is one of the best ways to advertise a product or service.

Companies use Stories to bring their brands closer to the customers. Whether it’s a product promotion, an inside look, or a how-to video, by sharing this content brands take users to a shoppable page, another social platform, a blog post, or a campaign page.

Now it’s time to take a look at several case studies to get you a better picture of how brands use Instagram Stories.

  • Teeth whitening company HiSmile created Stories with Conor McGregor to connect with young men, and it was a total hit. The results were five times return on ad spending, 90% increase in male customers, and 14 million 18-24 year-olds reached.

  • British online fashion retailer Asos used videos in its Stories to increase brand awareness and engagement in the USA and UK. The results were phenomenal as there was a 3-point increase in brand awareness and a 14-point increase in ad recall.

  • Plastic construction toys manufacturer Lego used Canvas ads in Stories to increase awareness and sales which resulted in a 58% lower cost per click, and a 45% lower CPM.

More than 30 other case studies are waiting for you in the infographic below. All you have to do is scroll down and take a look at it to find out more.

Instagram Stories

Albatroz Beach & Yacht Club – Madeira Island

Albatroz Beach & Yacht Club

The Albatroz Beach & Yacht Club has become the premiere Golf Hotel on Madeira Island.  Situated in Santa Cruz, one of the newest cities in the island, it is 17 km from Funchal and about 7 minutes from Santo da Serra Golf.

The hotel offers a wide range of facilities that can either fulfil your desire to be active or alternatively allow you to relax and enjoy the hotel at a leisurely pace.

The hotel have launched their new website which has been developed by the international web design agency ‘Navega Bem‘.
This is the second time ‘Navega Bem‘ has created a successful website for the hotel since 2013. This new edition encompasses the latest technology ensuring the website is available to everyone on every possible device and in the most user friendly way possible.

Visit the new Albatroz Beach & Yacht Club website here.

To learn more about professional websites that generate traffic and income, visit Navega Bem Web Design.

LA ROSSA – TECHNOLOGIES launches new website for SECADIS

Secadis

LA ROSSA – TECHNOLOGIES, LDA. was founded in 2016 to further develop the (S)table (E)lecrochemically (A)ctivated (DIS)infection technology, called SECADIS, an advanced patented technology in the field of Electrochemical Activation (ECA). LRT is manufacturing SECADIS devices for innovative disinfection solutions in various fields of application.

Their scientists are chemical engineers and biologists with outstanding expertise and many years of industrial experience in the field of ECA technology. They are holders of relevant university degrees and have experience working with different ECA providers further deepening their specialised knowledge in various ECA processes and applications.

The innovative SECADIS production process allows them to manufacture highly effective, eco-friendly, non-toxic and even stable biocidal solutions applicable in several industrial fields including – but not limited to – medical, animal farming, and industrial water management. Products based on the patented SECADIS Technology enjoy the unique benefit of having a shelf life of 24 months and may be produced in large volumes for industrial purposes.

The new SECADIS website has been developed by Navega Bem Digital Marketing in Madeira, Portugal.
Visit the new SECADIS website at: www.secadis.com